What's better than TV? TV that's free. And Pluto TV has the free-est TV in all the land.
In their latest brand campaign, we showed people the spunky world that is Pluto TV. Anyone familiar with the platform knows that its claims to fame are dated programs like Baywatch, nostalgic Nickelodeon cartoons, and - of course - the 24hr cats channel.
We gladly embraced the quirkiness of the platform and created a retro-style film to explain just why people need to drop in to Pluto TV; because it's free!
We followed the film with a collection of static and digital OOH units that used the same eccentric tone to get people wondering what Pluto TV has in store.
72andSunny
Account: Kennedy Harris, Laura Likos, Lucy Parkin
Creative: Adam Szajgin, Christine Call, Frank Dresme, Tim Howman
Production: Dee Ann Davis, Grace Jensen, Zeynep Taslica